DATOW — AI-Powered Music Visualization Engine
An independent musician needed album covers, Spotify Canvas animations, and social media videos for a 13-track album but couldn't afford a full creative team. An AI visualization engine was built that generates a complete visual identity from song metadata.
The Challenge
An independent musician was preparing to release a 13-track album and needed a complete visual identity to go with it. Album covers, individual track artwork, Spotify Canvas animations, and promotional videos for YouTube and TikTok. In the modern music landscape, strong visuals are not optional. They drive streaming engagement, social media reach, and overall brand recognition.
The problem was budget. Hiring a professional designer for cover artwork and a video producer for animations across 13 tracks would cost thousands of euros and take weeks of back-and-forth. As an independent artist without label backing, that kind of investment was out of reach. The musician needed a way to produce cohesive, high-quality visual content for the entire album without a full creative team.
The Solution
A creative engine called DATOW was built that orchestrates multiple AI generation services into a single automated pipeline.
Single source of truth. All album information, including song titles, moods, tempos, and musical keys, lives in one structured JSON file. This serves as the foundation for all visual content, ensuring consistency across every piece.
Intelligent prompt generation. The AI analyzes each song’s metadata and generates precise visual prompts tailored for different output formats, maintaining a cohesive aesthetic across the entire album while reflecting each track’s unique character.
Multi-service generation. The pipeline leverages four specialized AI services: Recraft V3 for album and track cover artwork, Luma AI for 7-second Spotify Canvas animations, Runway Gen-4 for longer YouTube and TikTok promotional videos, and OpenRouter (Claude) for prompt and description generation.
Curation dashboard. A web interface allows the artist to review generated materials, compare variants side by side, select the best options, and export final files ready for distribution.
The Result
The complete visual identity for all 13 tracks was ready in days rather than weeks. Every song received a unique cover that reflects its mood and energy. Spotify Canvas animations were generated for the entire album, boosting streaming engagement. Social media video content was produced and ready for promotional campaigns. Most importantly, the entire album maintains a coherent visual language, giving the release a professional, polished presence that competes with label-backed artists.