Hotel Review AI — Automated Hotel Descriptions from Guest Reviews
A travel agency needed professional hotel descriptions for hundreds of properties but writing them manually took hours per hotel. A multi-agent AI system was built that scrapes reviews from TripAdvisor, Booking, and Google, then generates ready-to-publish descriptions in minutes.
The Challenge
A travel agency maintained a catalog of hundreds of hotels, and every single property needed a compelling, accurate description for their website. The existing process was painful: a content team member would manually read through reviews on TripAdvisor, Booking.com, and Google Maps, take notes on recurring themes, and then write a polished description. A single hotel took several hours. Updating the entire catalog meant dedicating full work weeks to the task, and by the time the last descriptions were finished, the first ones were already outdated.
The agency needed descriptions that were not only informative but also SEO-optimized and written in a consistent brand voice. Doing this manually for hundreds of properties was no longer sustainable.
The Solution
A multi-agent AI system was built where each step in the process is handled by a specialized agent.
Search agent. Locates each hotel across all major review platforms by name and location, collecting links and verifying basic property information to ensure accuracy.
Review agent. Automatically scrapes guest reviews from TripAdvisor, Booking.com, and Google Maps. It calculates average ratings, extracts recurring themes, and identifies what guests consistently praise or criticize.
Content agent. Processes all collected data and generates a structured hotel description complete with SEO keywords, a welcoming brand-appropriate tone, and all the essential facts a traveler needs. The system is powered by Claude SDK for agent orchestration, Apify for reliable web scraping, and FastAPI on the server side, deployed on Google Cloud Run with automatic scaling.
The Result
Hotel descriptions that previously took hours to write are now ready in minutes. The agency can refresh its entire catalog in days rather than weeks. Every description follows the same quality standard and brand voice, eliminating inconsistencies. The latest guest feedback is automatically reflected in each description, keeping content current. The content team now focuses on strategy and curation instead of manual writing, saving dozens of work hours every month.